How we connected a brand’s legacy with India’s journey
Artos Cool Drink – Celebrating a 100-Year Legacy
Client Brief
ARTOS, a heritage beverage brand, approached Scintilla Kreations with an ad film requirement:
The brand wanted to celebrate their 100-year legacy while showing their deep connection with the nation’s milestones.
Goal
To make viewers feel nostalgia and pride, while highlighting that ARTOS has been a refreshing companion through India’s journey.
The Challenge
Creating a 30-40 second visual narrative spanning a century of history. Every bottle change and packaging tweak mattered. We had to ensure minute details were accurate, while combining ARTOS’ journey with India’s milestones, from independence to modern-day sporting triumphs.
Our Approach
At Scintilla’s AI video wing-AIM Kreations, we began by exploring the brand’s history and mapping it alongside key moments in the country’s progress. The team brainstormed ways to make visually captivating video, focusing on:
Bottle/Packaging Evolution: Highlighting subtle design changes over the decades.
Historical Accuracy: Each visual needed to reflect the era authentically.
Emotional Resonance: Balancing nostalgia with energy and pride.
Execution
- Storyboarding & Scripting:We crafted a chronological storyboard connecting ARTOS’ presence alongside national highlights from independence to the recent Women’s World cup moment, balancing emotion, energy and nostalgia.
- AI-Generated Visuals:Used precise prompts to generate high-quality, period-accurate images and video sequences that depicted both the brand and historical moments.
- Editing & Overlays:The visuals were connected with punchy text overlays and transitions that grabbed attention while narrating the story effortlessly.
- Music & Tone:A motivational score was composed to evoke pride and energy syncing perfectly with the visuals.
Outcome
- Strong emotional impactresonated with both older and younger audiences
- Positioned ARTOS as a timeless, culturally rooted brand.
Key Takeaways
- AI-assisted creative workflowsenable rapid generation of period relevant and emotionally compelling visuals.
- Music, text overlays and precise editingare critical to creating a narrative that sticks in memory.