SORVET ICE CREAM – Elevating real over regular
Client Brief
Position the brand as authentic Italian ice cream, creating a quiet distinction from conventional ice cream offerings.
- Drive tractionthrough a “Scan & Win” campaign
- Build strong social media presence
- Increase visibility, engagement and followers
The Challenge
In a crowded market, every brand claims quality. But very few can prove authenticity.
The task was to:
- Communicate the real ice cream factor with authentic Italian flavours
- Make the brand feel premium yet relatable to Hyderabad audiences
- Turn awareness into action (store visits + QR scans)
The Insight
- Consumers enjoy ice cream but don’t always question what goes into it.
- When shown the difference, they care.
- When given an experience, they engage.
The Idea
“If it’s real, show it.”
The campaign focused on:
- Highlighting authentic ingredients and Italian roots
- Creating visually rich, appetite-driven content
- Turning curiosity into interaction through Scan & Win
The Execution
1. Authenticity First
- Communicate on bringing genuine ice cream to everyday consumers, at an accessible price
- Emphasized Italian sourcing and unique flavours
2. Social-First Content Strategy
Short, engaging reelsfocused on:
- Unique flavours
- Scan & win offer
- Quick, relatable hooks
Designed static creativesthat were:
- Clear, Premium
- Scroll-stopping
3. Scan & Win Integration
Created a clear call-to-action: Scan → Participate → Win
4. Local Connection
- Blended Italian authenticity with Hyderabad relatability
- Kept communication simple, visual and craving-driven
The Outcome
- Strengthened the brand’s position as authentic, not just another ice cream
- Increased interaction through QR scans
- Boosted social media engagement, reach and followers
- Created a consistent visual identity
Key Takeaway
The campaign shifted perception from “Just another dessert” to “A real, ice cream experience”